Brand Identity — 2026
CUT!
Overview
CUT!
Client — CUT! Film Production Company
Year — 2026
Category — Brand Identity
A bold visual identity for CUT! — a film production company built around storytelling, cinematic quality, and creative production. The brand needed to feel energetic, memorable, and instantly recognizable across film sets, digital platforms, and print collateral.
Challenge
Creating a distinctive mark in the competitive film production space — one that captures the excitement of filmmaking while remaining versatile enough for stationery, merchandise, signage, and social media.
Solution
A playful yet professional wordmark where the 'C' forms a vintage camera silhouette, the '!' becomes a telescope lens, and a vibrant purple palette unifies every touchpoint — from crew lanyards and tote bags to website and Instagram presence.
Brand identity presentation
Typography
Montserrat
Display — Logo & Headlines
Inter
Body — Collateral & Digital
Color Palette
Royal Purple
#5B3FA6
Violet
#7E57C2
Lavender
#B8A6E0
Off White
#F7F6F2
Stationery & print applications
Applications