Brand Identity — 2026
Adidas Goes Mexican
Overview
Adidas Goes Mexican
Client — Adidas — Concept Campaign
Year — 2026
Category — Brand Identity
A bold conceptual brand fusion reimagining Adidas through the vibrant lens of Mexican culture. The project explores how a global sports icon could embrace local heritage — combining athletic energy with the warmth, color, and spirit of Mexican cuisine and tradition.
Challenge
Merging two distinct visual worlds — Adidas's minimalist athletic heritage and the rich, expressive aesthetics of Mexican culture — without losing the integrity of either brand.
Solution
A dynamic logo combining the iconic Adidas wordmark with a taco-inspired arch and Mexican flag colors, supported by an energetic orange and green palette. The identity comes alive across restaurant interiors, delivery branding, apparel, packaging, and environmental graphics.
Brand identity presentation
Typography
Adidas FG
Display — Brand Wordmark
Bebas Neue
Headlines — Campaign Copy
Color Palette
Forest Green
#2D6A4F
Vibrant Orange
#F77F00
Flag Red
#D62828
Charcoal
#1A1A1A
Applications
Restaurant & delivery applications