Brand Identity — 2026
Green Tech
Overview
Green Tech
Client — Green Tech — Eco-Friendly Startup
Year — 2026
Category — Brand Identity
A complete brand identity and digital product design for Green Tech — an eco-friendly startup empowering users to track sustainable actions and reduce their carbon footprint. The project spans logo design, mobile app UI, web dashboard, and marketing collateral.
Challenge
Creating a tech brand that feels innovative and trustworthy while communicating environmental responsibility — avoiding clichéd green imagery in favor of a fresh, modern aesthetic.
Solution
A geometric leaf-inspired mark with purple and teal gradients, paired with a clean UI system featuring gamified eco-tracking, community challenges, and data visualization. The identity extends across app interfaces, billboards, brochures, and physical merchandise.
Brand identity & UI presentation
Typography
Inter
Primary — UI & Body
Space Grotesk
Display — Headlines & Logo
Color Palette
Purple
#6B4FA0
Teal
#2EC4B6
Sky Blue
#4CC9F0
Navy
#1A1F36
Applications
Mobile app & web dashboard