Brand Identity — 2026
Marsah
Overview
Marsah
Client — Marsah — مرساة
Year — 2026
Category — Brand Identity
A refined maritime brand identity for Marsah (مرساة) — a cruise and hospitality company anchored in elegance and adventure. The visual system draws from flowing ocean waves, nautical heritage, and Arabic typography to create a brand that feels both luxurious and approachable.
Challenge
Balancing Arabic calligraphic tradition with modern maritime aesthetics — creating an identity that works across cruise ships, hospitality interiors, signage, and bilingual wayfinding systems.
Solution
A stylized yacht illustration with flowing blue and purple lines, paired with bold rounded Arabic typography. Wave patterns unify every touchpoint — from ship hull branding and captain's apparel to interior lounge design, key cards, and directional signage.
Brand identity presentation
Typography
Custom Arabic
Display — مرساة Wordmark
Inter
Body — Bilingual Collateral
Color Palette
Deep Blue
#1B3A5C
Purple
#6B4FA0
Light Blue
#5BA4CF
Light Gray
#E8E8E8
Applications
Maritime & hospitality applications