Brand Identity — 2026
Tiny Toys
Overview
Tiny Toys
Client — Tiny Toys — Kids Brand
Year — 2026
Category — Brand Identity
A joyful and playful brand identity for Tiny Toys — a children's toy brand built on the philosophy of play, learn, and grow. The visual system uses hand-drawn illustrations, rounded typography, and a vibrant color palette to create a brand that feels warm, friendly, and full of wonder.
Challenge
Designing an identity that appeals to both children and parents — capturing the magic of play while communicating trust, quality, and educational value.
Solution
A charming hand-drawn boy mascot within a textured yellow circle, paired with playful hand-lettered typography in purple and blue. The identity extends across packaging, store interiors, social media, merchandise, and stationery with consistent playful iconography.
Brand identity presentation
Color Palette
Deep Purple
#5B3FA6
Mustard Yellow
#E8B923
Sky Blue
#5BA4CF
Coral Red
#E05A5A
Typography
Custom Hand-Lettered
Display — Logo & Headlines
Nunito
Body — Tags & Collateral
Applications