Brand Identity — 2026
Studio Cream
Overview
Studio Cream
Client — Studio Cream — Ice Cream Shop
Year — 2026
Category — Brand Identity
A playful and appetizing brand identity for Studio Cream — an artisan ice cream shop celebrating bold flavors and joyful experiences. The visual system uses melting typography and a signature wave pattern to create a brand that feels as delightful as the product itself.
Challenge
Creating an identity that captures the fun, indulgent nature of ice cream while feeling modern and cohesive enough to work across packaging, signage, menus, and interior design.
Solution
A custom 'Cream' wordmark with melting chocolate and strawberry drip effects, paired with a clean 'STUDIO' sub-brand. A green-and-pink wave pattern unifies every touchpoint — from cups and tubs to shopping bags, cone sleeves, and the shop interior.
Brand identity presentation
Color Palette
Chocolate
#4A2C2A
Strawberry
#E8789A
Pistachio
#7A9E7E
Cream
#F5EDE0
Typography
Rounded Mplus
Display — Studio Wordmark
Custom Script
Display — Cream Logotype
Applications